Here’s the thing about creating a Facebook page for your business: you have to do something with it. But exactly what to post on your Facebook page is what stumps a lot of businesses. A good posting strategy is a mix of science and art, and I think you’ll find that just about any business
Author Archives: Jay Ehret
Loyalty Programs, Frequency Programs, and Cheese
It seems that businesses think loyalty is for sale. Loyalty programs are everywhere. Spend enough money with a business and you get rewarded with free stuff like a $10 certificate toward your next purchase. While shopping this next week, it’s highly likely you will either participate in one, or be offered to enroll in such
Our Future Depends on A Culture of Entrepreneurship
Is entrepreneurship dying a slow death in America? Every entrepreneur should pick up a copy of the July/August issue of Inc. Magazine. It’s a call to arms to fight for the future of this country. The army that will save America’s economy is an army of entrepreneurs. Photo Credit: U.S. Army There is a shift
>What About Podcasting as a Marketing Strategy?
> Podcasting Questions Answered in this Audio Blog Post Special Guests: Mitch Joel and Christopher Penn What about podcasting as strategy to market your business? Podcasting can be a powerful marketing tool because it gives you an aura of authority. I produce a bi-weekly podcast that is part of my content marketing strategy and it
>Upcoming Marketing Seminars and Workshops
> Can you imagine trying to figure all this marketing out for yourself? Luckily you don’t have to because there are some great opportunities for you to learn this stuff at some at seminars, conferences and workshops. One of them is even free. So here are a few events I recommend, I’ll be at all
Subtract the Scope, Add the Focus
“Even in the best of times, the principle of focus is a hard mistress, demanding fidelity, courage and determination.” – Marty Neumeier in The Brand Gap Over time, companies drift. They lose focus. Mine did, and I paid the price. “Only by being ingrained in a narrow segment of the market can you hope to
The Interruption Fallacy
Let’s say you’re working at your computer, reading this blog, and right now your iPhone rings. You answer, it’s your friend Paul. Paul says, “Hey Buddy, I got my new flat panel over the weekend, 60 inch, and I am ready for football season! The picture is perfect, you can see it from every angle.
>In Defense of the Mission
> Photo credit: Oh My Higgs Venture capitalist and author Guy Kawaskaki says in his book, The Art of the Start and in this video that a business should “make mantra” or what he describes as a verbal formula that contains the business’ “mystical potentialities.” Some of the examples he gives are: Nike –
The Uniform Effect
The subject of uniforms came up this week during a client customer experience mapping project. Outside of the fast-food and hospitality industries you don’t see many uniforms these days. That’s too bad, because uniforms can put the exclamation point on your customer experience design. Photo Credit: Fabird Blue Uniforms are ex-vogue right now, mainly because
Why the Rush to Influence?
If you could be known for one thing online, what would that be? Right now it seems that everyone wants to be known for their influence. But the entire influence discussion seems to be veering off in the wrong direction, beginning with the question: “How much?” This whole influence hullaballoo started when Fast Company magazine
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