By Eric Brown Eric Brown is a founding partner of Urbane Apartments in Royal Oak, Michigan. Each month Eric contributes a guest article on guerrilla marketing ideas. Urbane Apartments website Eric Brown on LinkedIn Are you embracing these challenging times or ignoring them in hopes things will fade back to normal? You might want to
Category Archives: small business marketing
Social Media 101 For Small Businesses
I recently spoke to about 80 business owners and managers at a local chamber of commerce business luncheon and posed the question: “How many of you are Tweeters?” Blank stares. I clarified: “How many of you use Twitter?” Crickets chirping. I was stunned. Not one of 80 people had heard of Twitter. And most likely,
>Spot On! This Week’s Best Marketing Advice.
> Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated. Branding: Don’t Tinker with your Brand! by Laura Ries at Ries’ Pieces. The economy is in trouble but now is not the time to panic.
>Podcasting, Speaking, SWOMing and Socializing
> I’m back from a blogging hiatus while I worked on my upcoming ebook. But lots has been happening. So excuse me while I talk about me. The Age of Conversation Podcast I am a contributor to the soon-to-be-released Age of Conversation 2: Why Don’t They Get It? I also have the privilege of producing
>Five Ways to Generate News about Your Business
> Jay Ehret is on a blogging break and will return with regular posts October 13th. Until then, please enjoy a great line up of guest bloggers. By David MullenBeing quoted in a newspaper article or having your business featured in a local TV news segment is exciting, but the real payoff isn’t in higher
Customer Engagement Equals Customer Trust
Guest Post By Valerie Conyngham I recently emailed a large retailer with a complaint about the quality of this past season’s clothing line. To the company’s credit they replied to my email within 12 hours assuring me that my concerns would be forwarded to their merchandising team. I appreciated the response and it’s enough for
>New Home for reExperience Starbucks
> For the past seven months, Becky Carroll and I have been analyzing the Starbucks Customer experience with the help of some other bloggers. We’ve decided that the topic was important enough to have it’s own home. So we’ve packed up and moved to a new website. You can now find all future Starbucks experience
>Spot On! This week’s best marketing advice.
> Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated. Photo Credit: striatic Experience: Conducting Market Research by Ben Barry at ReportonBusiness.com. Market research has a reputation for being the luxury of large firms. But
>Upcoming Marketing Seminars, Workshops and Speeches
> Upgrade Your Customer Experience Next week I’ll be speaking on Creating Remarkable Customer Experiences for the Waco, Texas chapter of the National Association of Female Executives. If you’re interested in attending, contact Karyn Miller, who owns the Gourmet Gallery in Waco. Subject: Creating Remarkable Customer Experiences Organization: National Association of Female Executives – Waco
>Spot On! This week’s best marketing advice.
> Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Consume and be educated. Photo Credit: striatic Promotion: Small Business Marketing Lessons From Coca Cola by Lee Duncan on Inspiration for Entrepreneurs. Too often, marketing is about image and
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