Experts say you need a business plan. Tim Berry of Bplans.com goes so far as to say “Marketing your business without having a plan is like shooting a gun without having a target. Not only is it difficult, but it’s also reckless, ineffective and even dangerous.” The real debate is not whether or not you
Category Archives: small business
>Salute to Savannah
> Small businesses give a community its flavor and character. That is no more evident than in Savannah, Georgia.This past week I had the honor of delivering the keynote address at the Savannah Small Business Chamber 16th Annual Awards Banquet. The Savannah Small Business Chamber is a vibrant, active organization that allows local businesses to
Blog Your Way to Credibility and Authority
People have questions. You have answers. People have problems. You have solutions. Too many businesses think that the Internet is a magic money machine, when in reality it should be the magic answer machine. That’s where you come in. Blogs are an excellent opportunity for you to demonstrate your expertise, gain credibility, and build authority
The State of Small Business Marketing: It’s not what you think it is.
Episode #26 of Power to the Small Business podcast. The Internet show about small business marketing. We are marketing in a great period of transition: a digital divide. The abandonment of traditional media and the adoption of new media in small business marketing is in. Or is it? So what should you do? Jump wholeheartedly
>Social Media: What to do for your business.
> Intimidation is keeping small businesses from using social media as a marketing tool. There are so many choices and things seem so complicated. Let’s simplify by selecting what you should you use and how should you use it. What is Social Media? Social media are the online social tools that everyday people use to
>Across the Street
> Guest Post by Becky McCray Across the street from my store is a huge building, a former grocery store. It’s much larger than my little liquor store. I dream of taking it over, of building the ultimate wine bar and liquor store. I imagine the huge shelves, the amazing displays, the tasting bar, the
>Laura Ries: The War for Your Marketing Mind
> Episode #25 of Power to the Small Business podcast. The Internet show about small business marketing. Small business owners often play a dual role of both marketer and manager. That can rip your marketing mind in half. Left-brain management thinking is at odds with right-brain marketing thinking. Best-selling author Laura Ries says to be
Starting a Social Media Program
Episode #23 of Power to the Small Business podcast. The Internet show about small business marketing. The social media evangelists are preaching: “Social media is the way, the truth, the light!” But is it right for your business? And if it is, how do you get started? David Berkowitz is Director of Emerging Media & Client
>Marketing Seminars, Workshops and Conferences
> Extend your experience beyond this blog. Here is my schedule of appearances for the next two months: Bank of America Small Business Online Community Forum “What You Need In Your Small Business Marketing Plan” When: January 29th, 1-2p Central Where: Small Business Online Community Forums Before the tactics, you need a plan. It’s not
Best of 2008
12 months, 193 posts. So much to read. How do you choose? If you’re a typical blog reader you subscribe to a blog because of an interesting current post. Then you may poke around the site a bit to find other useful advice. But seldom to blog readers drill down deep into a blog’s content.
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