About Jay Ehret A street-wise marketer who cut his small business teeth while selling and creating radio advertising for 17 years. He is now Chief Steward of the company he founded in 2001: The Marketing Spot in Waco, Texas, Jay is a small business marketing consultant, coach, speaker, and blog author, he is a branding
Category Archives: small business
Designing Brand Identity
Episode #21 of Power to the Small Business podcast. The Internet show about small business marketing. How do you solve the branding puzzle, especially if you’re an existing business? Your brand is your company’s most important asset, so you need to do it right. Alina Wheeler is the author of Designing Brand Identity, now in
>Give Power to Your Small Business With Marketing
> Manifesto: Power to the Small Business Small businesses form the backbone of a nation and give a community its character. Yet the attention falls on big business. Change the status quo by using the great small business equalizer: marketing. Watch and listen to the slidecast below. Power to the Small Business! Power To The
>Spot On! This Week’s Best Marketing Advice
> Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated. Branding: Figuring Out What You Really Sell by Harrison McLeod at Men With Pens. What you’re selling isn’t about what you sell at all. It’s
>Case Study: Word of Mouth for a Bar & Grill
> Case Study: Eddies Trackside Bar & Grill Idea Wanted: Word-of-mouth ideas to drive food sales. Monroe, Washington is a tale of two towns. Like so many small communities across America, city leaders like to show off shiny new growth that comes in the form of development from big business brands. Such is the case
>Social Media Marketing for Business
> Episode #19 of the Power to the Small Business podcast. The Internet show about small business marketing. Can social media be used as a marketing tool for your business? Many social media evangelists say yes. That may not be necessarily so for the small business. The first challenge is to navigate the confusing social
>Learning About Social Media for Small Business
> Previously, I gave you a primer on social media for small business. On October 29th, you can dig a little deeper. Network Solutions is presenting their Solutions Stars Video Conference free and online. A live video conference that will coach small business owners and entrepreneurs on how the Internet can benefit their business. Here’s
Going Viral Locally
Episode #18 of Power to the Small Business podcast: Word of Mouth The Internet show about small business marketing. Viral marketing gets too much credit. Slap together a hilarious video, slap it on YouTube and then people all over the world will rush to see it. Problem is, that very rarely leads to quantifiable business.
>Growing Out of Your Brand
> Jay Ehret is on a blogging break and will return with regular posts October 13th. Until then, please enjoy a great line up of guest bloggers. By Efrain Mendicuti A few weeks ago I wrote a guest post for Drew’s Marketing Minute about a recommendation I gave to the local Marketing team of a
>Houston Marketing Workshop Rescheduled
> Yes, Hurricane Ike threw a wrench in a lot of plans, including marketing plans. Just yesterday, the Houston Small Business Development Center was able to get back into their offices. Their website and phones had been down since the arrival of Ike. I had been scheduled to conduct my full-day DIY Marketing for Small
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