>Episode #7 of the internet show about small business marketing. Getting to Know Your CustomersEd Erickson of Erickson Market Research says that market research can be used to decide how you your market yourself. It can be key, he says in finding the differentiating factor. But many small businesses think that research is a pipe
>Join the Conversation Rush to Amazon
> The Age of Conversation was 2007’s trailblazing collaborative book authored by 100 bloggers from around the world. As Drew McLellan and Gavin Heaton are organizing the 2008 edition, last year’s AOC still has another run at the spotlight. The book is now available on Amazon, but don’t buy it yet. Wait until March 29.
>How to Buy Advertising on Local Media – Part 2
> It’s been a week, so let’s refresh. In Part 1 of buying local advertising, we covered The Medium & The Media Rep. The ReviewChoose the right medium determined by: It’s Strength Your Target Demographics Your Budget Your Purpose Build a relationship with a media rep who spends their time teaching you how to get
>reExperience Starbucks #3: Are The Baristas Better?
> The reExperience Starbucks Project is a combined effort of Customers Rock!, The Marketing Spot and the blogging community. Howard Schultz has promised to revive the Starbucks customer experience and we want to help. See Becky Carroll’s new entry: Re-Experiencing Starbucks: Update 3 – The Training Last week I swung by the Hewitt, Texas Starbucks
>How to Buy Advertising on Local Media – Part 1
>Just don’t do it… Just kidding. There’s a lot to cover here, so we’re going to chunk it up over two posts to give you a chance to digest it all. First, I’m not going to get into the debate of the validity of local, traditional media here. There is a time and a place
>Weekend Starbucks Experience Round-Up
>The reExperience Starbucks Project is a combined effort by The Marketing Spot, Customers Rock!, and other blogs. The goal is to provide useful advice to CEO Howard Schultz as he guides Starbucks back to the experience As part of the reExperience Starbucks project, here are some notable blogposts from the past week: – Bill Gerba
Nine Compulsions That Keep Your Brand Mired in the Pack
It’s important not to be the same. But how do you get your brand to stand out, to break from the pack? Oren Harari is my new favorite guru. I know, I know, he’s been around for quite a while but I just found him a couple of months ago and interviewed him for a
>Guerrilla Marketing Ideas
>Just finished a series on Guerilla Marketing over at our small business marketing case study blog: The Idea Spot We dusted off the 1993 edition of Guerrilla Marketing by Jay Conrad Levinson to see if we might use those tactics in 2008. We called it the Guerrilla Marketing Time Machine. Marketers are all caught up
Marketing Fun and Games
>Here’s a little marketing diversion for your weekend. Test your marketing knowledge with the CramerSweeney Smart Marketing IQ Test It’s 20 questions in four brand intelligence areas. It’s fun, but not that difficult. I’m ashamed to say I missed one. Take it and see how you do. Great way to draw people to your website.
reExperiencing Starbucks: A Double Shot
Helping Howard Schultz revitalize Starbucks, one experience at a time. For the first time in the history of the The Marketing Spot blog, it an audio/video two-for-one. No extra charge. Part One Power to the Small Business Blogcast: Episode 6 The internet show about small business marketing. reExperiencing Starbucks What’s he going to do? Former