>For those of you who just cant take the weekend off… CUSTOMER EXPERIENCESunday Mālama: The First Time versus the Insider’s Advantage by Rosa Say on Managing with Aloha CoachingA thought-provoking illustration on the importance of maximizing your first-time customer’s experience to gain a competitive advantage. ADVERTISINGIs It Time to Abandon Your Yellow Pages Advertising? by
>The Secrets of Stickiness: Stop wasting money on your message.
>How tough is it for people to remember your message? Part of the secret of breaking through all the marketing clutter is to have a memorable, or “sticky” message. The more sticky your message, the fewer times you have to repeat it. The less money you need to spend on marketing. Chip Heath and Dan
A Remarkable Customer Experience: Power to The Small Business Podcast
The internet show about small business marketing -Episode #3 John Moore has been recognized by Fast Company magazine as a “leading practitioner of the arts of customer service and marketing” and has served as a Standards Council Advisory Board Member with the Word of Mouth Marketing Association. John is the author of the Brand Autopsy
>Weekend Marketing Reading for My Birthday
>I add another candle to my cake this weekend, can you guess how young I am? I’ve got some other friends with birthdays this weekend and we’ll be in a limo this evening around Waco at a couple of my favorite Waco dining spots: a Mexican Seafood dinner at El Siete Mares, a favorite of
>Mints, The Business Freshener
>Note: I have been enjoying the slopes of New Mexico and so I have asked a couple of friends to do some guest blogging. Christine Tusa is a freelance marketer currently on assignment in Hawaii. She is a fellow Wacoan and will soon be moving back to Texas. I wish I had enough money to
>Weekend Marketing Reading (and viewing)
>BRANDINGThe Philosophy of Brand Management by Brad VanAuken on Branding Strategy InsiderWhat’s brand management at its best? It’s about alignment and your customer’s needs. ADVERTISINGThe Amazing Color-Changing Card Trick by Cam Beck on Chaos ScenarioThe accompanying video is amazing and the behavior principles will tell you something about both website and print ad design. PRESS
>Questions That Could be Worth a Fortune
>Note: I am enjoying the slopes of New Mexico this weekend and so I have asked a couple of friends to do some guest blogging. Jerad Kaliher writes the Bust A Change blog on innovation and also has a passion for marketing. Enjoy his perspective on innovation in marketing. By Jerad KaliherHave you ever stopped
Power to The Small Business Podcast: George Parker on Advertising
The internet show about small business marketing -Episode #2 Outspoken veteran adman George Parker weighs in with important tips on small business advertising. Parker is author of MadScam: Kick-Ass Advertising Without the Madison Avenue Price Tag, and writes the AdScam blog. He is a freelance writer and creative director and practices his craft in Boise,
Small Business Advertising: Sexy USP’s They’ll Love
USP = Unique Selling Proposition. But how do you make it sexy? SSP = Sexy Selling Proposition. Get your mind out of the gutter. I’m talking glamorous, head-turning, ear-catching. The most important question you need to answer for your customers is “Why?” You must communicate the clear and conclusive reason why potential customers will want
>Weekend Marketing Reading – Vol 1 Iss 3
>Fire up your marketing mind for 2008 with these great reads: BRANDING5 marketing lessons from Rudolph the Red Nosed Reindeer by Drew McLellan at Drew’s Marketing MinuteWhat can a genetically-mutated sub-arctic dwelling deer teach us about marketing? Evidently a lot, according to Drew McLellan. It’s all about being different. CUSTOMER EXPERIENCEThe Secret Motivations that Drive