>My social friends are always surprised when they see me in a suit during business hours. They ask me why I wear a suit anyway. After all, I own my own business now and I can wear anything I want. This is not true. I dress in a suit because it’s better for my business.
Category Archives: small business marketing
Style is Free
Gleaned from Seth Godin’s Small is the New Big You can make a profit by making your product look better. Remarkable is necessary to marketing today. Unremarkable products and stores don’t get talked about, they just fade away. The opposite of remarkable is being very good, at best. Trying hard doesn’t make you remarkable. What
Dell: A Tagline is Better than a Customer Experience
The very first computer I bought after I started The Marketing Spot was a Dell. Earlier this year I purchased my last computer from Dell. But the new braniacs at Dell think that I’ll come back because they’ve got a snappy new marketing campaign and pink computers (see this article from Business Week). What they
The Sweet Spot of Small Business Marketing
You’re stuck. You’re a (insert your specialty here) business owner trying to be a marketing director. You know what you’re doing, but people don’t seem to know what you’re doing. To all your admiring friends around you, you are the expert plumber/accountant/locksmith. But your dream of the ultimately successful business has not materialized the way you
>iAbstain
>Just about everybody in marketing has written a blog about a certain new phone by a certain big name company teaming up with another big name wireless provider. iHave decided not to follow suit. What iWould like to blog about is everybody else blogging about this certain new phone, which iChoose not to name (even
>Access Access Access
>Have you ever wondered why a business with a great location can’t seem to draw enough customer traffic? Access used to be all about real estate. Location, location, location was drilled into your head as the primary ingredient of success for a small business. But today, it’s access, access, access. Location is just part of
>Small Business Marketing Reading List
>This blog recently found itself on my computer screen: Top 5 books small business owners must read. Yea, I know, I’m stealing an idea, but it motivated me to share with you this recommended reading list for small business marketing. I hesitate to call this a Top 5 list because these are not necessarily the
Where’s the Experience?
I went in to a store the other day to spend some money. The company will remain nameless to protect the guilty. There were two young clerks behind the counter discussing someone they both knew and disliked. Luckily, I was able to complete my transaction without interrupting their conversation. Unfortunately, this experience is all too
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