“Listen.” That’s what they tell you when you jump into social media; “Listen.” Unfortunately, listening will do little for a local, small business. Why speak such heresy? Because very few people are talking about you. And you cannot expect that to change if your primary posture is listening. There is nothing wrong with listening to
Category Archives: word of mouth
How do You Accelerate Word of Mouth?
“I want people to talk about my business. I know word of mouth is the most powerful form of marketing, but how do I accelerate it?” Photo courtesy of Zack Dischner Know What You Want People to Say You can’t just leave it up to people to decide what they want to say about you.
Three steps to Nurturing Word of Mouth
Guest post by Doug Saylor Doug Saylor is the owner of Rainstat Irrigation and ceuWOW, and a former client of The Marketing Spot. Be good Be on purpose Be found Everyone agrees that word-of-mouth advertising is the best advertising there is. It’s the most effective because it comes from someone other than your company. And
Where’s the Magic in Your Experience?
Last weekend my wife and I celebrated our 12th anniversary with a three-day weekend getaway in Dallas. Our objective was to have a magical weekend. We went lots of places, did lots of things, visited lots of businesses. But, we had to create our own magic. That’s because the restaurants, businesses and attractions we visited
The Conversation – Promotion Connection
In my four spot marketing model, as illustrated in The Marketing Circle of Life above, you see that the Conversation spot and Promotion are connected. Here’s how it works. Conversation is the unpaid evangelism about your business that occurs through person-to-person word of mouth, online social media, and publicity about your business in the media.
The Connection Between the Customer Experience and Conversation
In my four spot marketing model you see that the Customer Experience and Conversation are connected. It’s pretty simple, really. Here’s how it works: The Experience is What Inspires Word of Mouth Conversation doesn’t happen until somebody experiences something. And even when somebody does experience your business, it doesn’t mean they will talk about it.
The Meaty Rules of Word-of-Mouth Messaging
If you want people to talk about you, make your message repeatable. That’s the meat of Bill Schley’s new book, The Micro-Script Rules: It’s not what people hear, it’s what they repeat. To earn word of mouth for your business, you have to first give people something to talk about, then give them the opportunity
Passionate Movements Have a Barrier to Entry
Is it really special if anyone can get in? “No” is the emphatic answer from the authors of Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements. And it goes against today’s marketing grain which says to “let everybody in who wants in.” But when everyone gets in, do you really have a passionate
Free Webinar: Creating Conversation – Taming the 3-Headed Word of Mouth Messenger
The next webinar in our free webinar series will be on September 22nd at noon Central. Register now, space is limited. Free Webinar Creating Conversation: Harnessing the 3-Headed Word-of-Mouth Messenger Presented by: Jay Ehret, Chief Officer of Awesomeness for The Marketing Spot. You will learn: – What causes people to talk about your business –
>The Marketing Spot Time Machine: September Edition
> With more than three years of history in The Marketing Spot Blog archives, it’s fun to look back and see what was on the radar screen. As we get set for September 2010, let’s step into the time machine and see what was on our minds the past three Septembers. September 2007 on The
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