> Well not officially, but here at The Marketing Spot it will be. Preview of July Coming AttractionsThere’s a lot of practical blog-you-can-use stuff on tap for July. Become a subscriber so that you don’t miss any of it. Taglines – Jim Morris, The Communicaterer, joins us on the Power to the Small Business podcast
Category Archives: word of mouth
>Weekend Marketing Reading June 28
> Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated. Photo credit: Earl – What I Saw 2.0 Customer Experience: Who is your customer? – Understanding the different roles of customers by Bernhard Schindlholzer of
Enough With The Communities, Already!
I got friended on Plaxo this week. Plaxo! Isn’t that the business contact service that helps you organize everyone’s contact info? Apparently not. Now it’s an online community. Not that I begrudge Plaxo for wanting to be an online community. But enough is enough. Not every single service on the web can be an online
>Inspire Me With A Marketing Story
>Do you know a good story? I’m collecting them. Flickr photo by Brent and MariLynn But I need particular kinds of stories. I’m looking for inspirational small business marketing stories. It’s easy to find marketing done wrong, which makes success stories so divine. So would you help me out? Use the form below to send
>Struggling Entrepreneur Interviews The Marketing Spot
> I was recently interviewed by Fred Castaneda of The Struggling Entrepreneur Podcast. That interview is now up on Fred’s site and you can listen to Using Your Strengths for Branding Yourself- The Marketing Spot. The show is part marketing advice, part entrepreneurial advice as I share my own struggles starting and owning a business.
Cracking The PR Code, Part 2: The DNA of Publicity
Public Relations – The art of getting the media to give you free coverage. In our Part 1 Cracking the PR Code podcast, Gary Vaynerchuk of Wine Library TV advised us to embrace our personal DNA and understand authenticity. Within Gary’s advice lies the key to cracking the PR code. There is a DNA to
>Weekend Marketing Education
> Video BNET video with Steven Van Yoder: Get Slightly Famous by Steven Van Yoder Book Brief In Brief: Become a celebrity and attract more business with less effort. How to use the media to get attention. You may remember that Steven was a guest of mine on Episode #4 of the Power to the
Smack Dab in the Middle of the Age of Conversation
What a difference a year makes. One year ago today The Marketing Spot blog did not exist, and I had not yet heard of Drew McLellan and Gavin Heaton. But after some encouragement from John Moore and reading Bob Bly’s Blog Schmog, I decided to give it a go. Thus, I entered the age of
All Your Marketing is Connected
In my previous post on The Marketing Circle of Life I discussed how each piece of the small business marketing model must be assembled in a logical order and that all spots are reciprocally dependent on each other. Today we’re going to illustrate how each of the spots are interconnected. We’ll start by slightly revising
The Marketing Circle of Life
To revisit an extended series I wrote last fall on the marketing multiplier effect, today I’d like to discuss the interconnectedness of all your marketing efforts. None of your marketing maneuvers operate independently of each other. You may treat them like they do, but they are all connected in what I call The Marketing Circle
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