>Weekend Marketing Reading will be taking an undetermined hiatus. Even though there’s an argument about the actual existence of time, I’m needing more of it to complete a couple of projects. I’m working on a couple of other ventures, including a self-published book, and just need a little more time. The regular blog posts will
Category Archives: word of mouth
Get Slightly Famous: How to Become a Celebrity in Your Industry
The internet show about small business marketing -Episode #4 Become a Celebrity in Your Field and Attract More Business with Less Effort. That’s the promise of Steven Van Yoder, author of Get Slightly Famous. Van Yoder has written a book about publicity, gaining credibility, and establishing your business as the authority in your particular industry.
>You Are Part Of The Conversation. Guaranteed!
>In the age of conversation, every one’s voice is heard, including yours. The Age of Conversation, the book, is graduating to 2.0. Drew McLellan and Gavin Heaton are gathering up the forces of the internet for the follow-up to their ground-breaking 2007 project. I’ve thrown my blog in the ring and hope to be a
>Weekend Marketing Reading
>For those of you who just cant take the weekend off… CUSTOMER EXPERIENCESunday Mālama: The First Time versus the Insider’s Advantage by Rosa Say on Managing with Aloha CoachingA thought-provoking illustration on the importance of maximizing your first-time customer’s experience to gain a competitive advantage. ADVERTISINGIs It Time to Abandon Your Yellow Pages Advertising? by
>Weekend Marketing Reading for My Birthday
>I add another candle to my cake this weekend, can you guess how young I am? I’ve got some other friends with birthdays this weekend and we’ll be in a limo this evening around Waco at a couple of my favorite Waco dining spots: a Mexican Seafood dinner at El Siete Mares, a favorite of
>Weekend Marketing Reading (and viewing)
>BRANDINGThe Philosophy of Brand Management by Brad VanAuken on Branding Strategy InsiderWhat’s brand management at its best? It’s about alignment and your customer’s needs. ADVERTISINGThe Amazing Color-Changing Card Trick by Cam Beck on Chaos ScenarioThe accompanying video is amazing and the behavior principles will tell you something about both website and print ad design. PRESS
>Weekend Marketing Reading – Vol 1 Iss 3
>Fire up your marketing mind for 2008 with these great reads: BRANDING5 marketing lessons from Rudolph the Red Nosed Reindeer by Drew McLellan at Drew’s Marketing MinuteWhat can a genetically-mutated sub-arctic dwelling deer teach us about marketing? Evidently a lot, according to Drew McLellan. It’s all about being different. CUSTOMER EXPERIENCEThe Secret Motivations that Drive
>Weekend Marketing Reading – Dec 22
>OK, you marketing glutton, dig in. Word of MouthHow to measure new business from word of mouth by Andy Sernovitz.Have you ever declared: “Word of mouth is the best form of marketing I have,” but have been unable to prove it. Read Andy’s post from the Damn, I wish I’d Thought of That! blog AdvertisingSherpaBlog:
>Weekend Marketing Reading
>Can’t get enough marketing? Here’s a collection of small business marketing articles and blog posts to keep you busy through the weekend. Click on article title for the link. Word Of MouthGuy Kawasaki – Word of Mouth vs. Key InfluencersGuy says that to get buzz for your business, you don’t need the key influencers. Go
Marketing Multiplier #3 – Word of Mouth
Let’s add the final piece of the marketing effectiveness equation. Back in September, we introduced our advertising ineffectiveness formula and told you that advertising alone is fundamentally ineffective marketing. Here is our formula: Where (C) = Credibility, (M) = Message, (D) = Demand, (R) = Reach, (W) = Willingness to make a purchase The point
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