Guest Post by Elmer Boutin While I was in Las Vegas to attend the PubCon Web Marketing Conference, I had an opportunity to meet up with my friend Chance before the conference kicked off. Although we keep in touch, we hadn’t seen each other in a long time. After the usual small talk, we got
Author Archives: Jay Ehret
Facebook for Business: Seize Your Opportunities
The single most important social media tool for small businesses right now is probably Facebook. As I pointed out recently (Marketing Across the Digital Media Divide), if your customer base is under age 51, it’s a good idea for your business to have a Facebook Page. It’s not quite a simple as just signing up
How to be an Inbound Marketing Superstar
Want to be an inbound marketing star? Step 1: Set up a blog, create a Twitter account and a Facebook Page, sign up for eZine Articles, maybe throw in a YouTube Channel, Pinterest and Instagram. Step 2: Start writing an Avalanche of blog articles like “Why Leadership is Important” and “10 Ways a Blog Can
The Real Power of Inbound Marketing
The real reason inbound marketing is so powerful is not cost savings. Not that there aren’t cost savings as explained in this thoughtful post by inbound marketeer Kim Kolb. No more buying costly TV schedules or expensive print campaigns. That’s largely true, but the trade-off is a substantial time investment. And it’s not the real
>Free Advertising Webinar: Straddling the Fence
> My definition of advertising success has three parts: Reaching enough of the right people. With a message that has impact. And enough frequency for them to remember what you say. If you would like to learn how to get results and a better return on your advertising investment, I invite you to register for
Will Old Marketing be New Again?
The Future of Marketing It’s time for the classic marketing disciplines to make a comeback. We’ve had our fun with social media, but now it’s time to grow up. Social media is a tool that enables marketing, it doesn’t replace it. In fact, a case could be made that social media’s misuse has led to
Why Brands are Planned
The biggest bite-back I received from my presentation at the Small Town 140 Characters Conference on Monday was my declaration that “Brands are planned.” Granted, it was small group that disagreed, but I feel it needs some explanation. First, take a look at the video of my presentation below: “Your Tweet is Your Brand.” Each
Keep On Blogging in the Face of a Social Media Wind
Since I wrote Blog Your Way to Credibility and Authority in May of 2009, social networks such as Facebook and Twitter have taken over as the social media tool of choice for small businesses. But the benefits of blogging are just as powerful as ever. In fact, the importance of blogs may actually grow in
Marketing Across the Digital Media Divide
You really can’t market to everyone using one medium or one tactic. And while the new, digital marketing media gets most of the favorable press, that doesn’t mean the old, traditional media doesn’t work, despite premature reports of its demise. So the big question is: How do you market to whom? Or, more appropriately, where
The Search for The Best Marketing Tools
Guest Post by Jason Acidre Marketing today is not your father’s marketing. It’s much broader, thanks to the internet, and has a vocabulary that didn’t exist 15 years ago; Blogging, Google Adwords, Search Engine Optimization, Social Media Marketing, and so on. These are confusing for the entrepreneur who is hard-pressed to find the most suitable
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