The Internet show about small business marketing. Episode #39 of Power to the Small Business podcast. It’s easy to get marketing advice from a marketer, not so easy to get front-line marketing advice from a small business owner who know’s what she’s talking about. So we shift the paradigm in this episode of the Power
Classic Spot: The Customer Experience Map
The customer’s experience may be a small business’ important marketing function. Rewarding your customers with a memorable experience goes way beyond providing good service. Here are some classic articles from the Marketing Spot Blog archives to help you create your own remarkable customer experience. Building Customer Loyalty Why is loyalty so elusive? Because good customer
>What’s Unconventional About Your Customer’s Experience?
> People will go out of their way to experience something that’s unconventional. Why else would 30,000 people descend on Atlanta clad as Storm Troopers and Starfleet officers for Dragon Con, an event billed as “the largest science fiction and fantasy convention in North America.” Actor Ben Browder (Farscape, Stargate SG1), who was appearing at
Micro-Scripts: A Big Marketing Lesson for Small Business in the Health Care Debate
A guest post by Bill Schley Small business can learn a ton from watching the big political contests going on in the capital right now. Why? Because everything comes down to a do or die vote– a “one day sale for 100% market share.” No time to waste on anything but ultra-effective communication. Republicans have
Building, Protecting, Destroying Your Online Brand
The Internet show about small business marketing. Episode #38 of Power to the Small Business podcast. 15 years ago, branding was a lot different. Websites were new and shiny and there was no such thing as social media. Now, your brand is likely to be everywhere, and you must be diligent. In this episode of
10 Best Small Business Marketing eBooks
About a year ago I started collecting marketing eBooks. As of last week, I had 95 of them stashed away in my eBooks folder. That’s a treasure trove of marketing advice and a data base large enough to create a “best-of” list. Notes to eBook Authors: In reviewing 95 eBooks, I developed a few best-practice
Superman, Clark Kent, and Your Brand Identity
Your branding thinking might be all wrong. Building a remarkable brand identity isn’t done asking the “What?” and the “How?” questions. Instead, super brands are created by asking the “Who?” and the “Why?” questions. And the most famous love triangle of all shows us why… (Email & Feed Readers: Click here to see the video)
Marketers RoundTable – A Discussion of Current Marketing Issues
The Internet show about small business marketing. Episode #37 of Power to the Small Business podcast. Hear ye, Hear ye! Interested citizens of The Internet, you are invited to the first gathering of the Marketers RoundTable. Whereas marketers like to congregate and discuss marketing, And Whereas I am a marketer with a podcast, Therefore, let
>Upcoming Marketing Conferences, Workshops, Seminars
> Here’s my schedule for the next few months. If you need a marketing speaker for your conference, trade-show or industry association event, please contact me. More information is available here: Jay Ehret Speaks October BlogWorld and New Media Expo, Las Vegas – (Attending) Great event if you want to learn more about blogging, podcasting
What Your Tagline Says
It says a lot about you. It shows whether or not you’ve put any thought or effort into the mission of your business. It communicates whether or not you have a clear direction or vision about what you offer. Your tagline gives your business a personality and it communicates your purpose. I call it a