Innovation watchdog Jerad Kahliher points out that for the first time ever, internet advertising revenue has surpassed radio advertising revenue. One commenter asked the question: How can radio catch up? Unfortunately, it may be too late for radio to catch up. Radio missed the ship that left the dock a few years ago when the
Magic Spots in The Customer Experience
In his Espresso Shots of Business Wisdom series, John Moore counsels us to “Take a moment to make a moment” when dealing with customers. This advice is critical in crafting a customer experience that will get people talking about your business. The customer experience is the launching pad for word of mouth and it is
Bringing Customers Together
In Creating Customer Evangelists, Ben McConnell and Jackie Huba taught us that one way to encourage word of mouth was to create a community and bring customers together. Communities create a sense of belonging for customers, of being part of something bigger than themselves. Because it can be too costly to create customer events, user
>Quote Spot – Branding
>Like many of you, I enjoy a good quote. I like to collect them from the books I read. Here are a few on the topic of Branding. Today is also “twofer Thursday,” so you get two quotes per author at no additional charge. “Understand that brands create obligation. Once you have set up an
Customers Think You’re a Liar
According to this article from the Word of Mouth Marketing Association, 76% of consumers don’t believe that you tell the truth in your advertising. For good reason. Long ago, advertising gurus (probably car dealer ad guys) decided that the truth would get in the way of a slick sales pitch. So instead of telling the
>What’s your business wearing?
>My social friends are always surprised when they see me in a suit during business hours. They ask me why I wear a suit anyway. After all, I own my own business now and I can wear anything I want. This is not true. I dress in a suit because it’s better for my business.
Trust and Respect
This week we have featured small business marketing insight gleaned from Seth Godin’s audio book: Small is the New Big. Today is the final entry in that series. RULE ONE: Smart marketers treat their customers like respected colleagues and admired family members. Here’s a good standard by which to judge your marketing. What if your
>Name That Business
>Gleaned from Seth Godin’s audio book: Small is the New Big Seth had this to say about naming a business:“A brand name is a peg on which people hang all the attributes of your business.”Here are some business naming tips: The less it has to do with your category, the better.Examples: Starbucks, Nike, Apple. Pick
Style is Free
Gleaned from Seth Godin’s Small is the New Big You can make a profit by making your product look better. Remarkable is necessary to marketing today. Unremarkable products and stores don’t get talked about, they just fade away. The opposite of remarkable is being very good, at best. Trying hard doesn’t make you remarkable. What
>Make a Stand
>What do you stand for?(no emails on improper English, please) Part of branding your business means deciding what you are going to stand for. You have to stake out a claim for an area of business that you want. Too often, a small business will try to market themselves by being all things to all