>Episode #7 of the internet show about small business marketing. Getting to Know Your CustomersEd Erickson of Erickson Market Research says that market research can be used to decide how you your market yourself. It can be key, he says in finding the differentiating factor. But many small businesses think that research is a pipe
Category Archives: Power to the Small Business
reExperiencing Starbucks: A Double Shot
Helping Howard Schultz revitalize Starbucks, one experience at a time. For the first time in the history of the The Marketing Spot blog, it an audio/video two-for-one. No extra charge. Part One Power to the Small Business Blogcast: Episode 6 The internet show about small business marketing. reExperiencing Starbucks What’s he going to do? Former
Break From the Pack: Power To The Small Business Blogcast
Episode #5 of the internet show about small business marketing. Competing in a Copycat Economy Oren Harari says that most businesses live in Commodity Hell. Your products and services are quickly imitated by competitors large and small, and not just on a local level. Operating in a copycat economy means it’s harder to differentiate yourself,
Get Slightly Famous: How to Become a Celebrity in Your Industry
The internet show about small business marketing -Episode #4 Become a Celebrity in Your Field and Attract More Business with Less Effort. That’s the promise of Steven Van Yoder, author of Get Slightly Famous. Van Yoder has written a book about publicity, gaining credibility, and establishing your business as the authority in your particular industry.
A Remarkable Customer Experience: Power to The Small Business Podcast
The internet show about small business marketing -Episode #3 John Moore has been recognized by Fast Company magazine as a “leading practitioner of the arts of customer service and marketing” and has served as a Standards Council Advisory Board Member with the Word of Mouth Marketing Association. John is the author of the Brand Autopsy
Power to The Small Business Podcast: George Parker on Advertising
The internet show about small business marketing -Episode #2 Outspoken veteran adman George Parker weighs in with important tips on small business advertising. Parker is author of MadScam: Kick-Ass Advertising Without the Madison Avenue Price Tag, and writes the AdScam blog. He is a freelance writer and creative director and practices his craft in Boise,
>Premier Blogcast: 4 Things You Need To Know About Getting a Website
>Welcome to episode #1 of The Marketing Spot Blogcast, the internet show about small business marketing. Our very first show is about websites for small businesses with guest Larry Bailin, CEO of Single Throw and author of Mommy, Where Do Customers Come From?: How to market to a new world of connected customers. To get
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