>Blogged from BlogWorld Expo in Las Vegas If you’re reading this blog you are probably more internet-aware than most normal people. This is a consideration on whether or not you should blog for your small business. While ambling about Las Vegas the last couple of days, it has struck me that most people still do
Category Archives: word of mouth
>Top 100 Business Blogs: Word of Mouth Lesson
> We are humbled to be included in the Top 100 Business Blogs by John Crickett of the Business Opportunities and Ideas blog. We came in at #89 (with a bullet). Take a look at the list, because you will find some great reading and valuable education. John’s blog also gives a us a tremendous
Marketing Multiplier #2 – The Customer Experience
This is a continuation of my series on the ineffectiveness of advertising when used without other marketing multipliers. See the original post here: Why Advertising Alone is So Ineffective We covered the first marketing multiplier here: Marketing Multiplier #1 – Branding The Role of the Customer Experience In Marketing What? The customer experience is a
Quote Spot – Word of Mouth
A collection of word-of-mouth quotes: “If it’s not worth talking about, it’s not worth doing.” Andy Sernovitz – Word of Mouth Marketing: How Smart Companies Get People Talking “Common sense is the enemy of sticky messages.” Chip Heath, Dan Heath – Made to Stick: Why Some Ideas Survive and Others Die “Word of mouth and
A Humorous Word of Mouth Example
This will get your weekend started with a couple of laughs. In Word of Mouth Marketing, Andy Sernovitz points out that word of mouth can have a huge mathematical impact on your business’ bottom line. In November of 2001 two men from Seattle showed up at 2am to the Doubletree Club in Houston to check
Magic Spots in The Customer Experience
In his Espresso Shots of Business Wisdom series, John Moore counsels us to “Take a moment to make a moment” when dealing with customers. This advice is critical in crafting a customer experience that will get people talking about your business. The customer experience is the launching pad for word of mouth and it is
Bringing Customers Together
In Creating Customer Evangelists, Ben McConnell and Jackie Huba taught us that one way to encourage word of mouth was to create a community and bring customers together. Communities create a sense of belonging for customers, of being part of something bigger than themselves. Because it can be too costly to create customer events, user
The Sweet Spot of Small Business Marketing
You’re stuck. You’re a (insert your specialty here) business owner trying to be a marketing director. You know what you’re doing, but people don’t seem to know what you’re doing. To all your admiring friends around you, you are the expert plumber/accountant/locksmith. But your dream of the ultimately successful business has not materialized the way you
>iAbstain
>Just about everybody in marketing has written a blog about a certain new phone by a certain big name company teaming up with another big name wireless provider. iHave decided not to follow suit. What iWould like to blog about is everybody else blogging about this certain new phone, which iChoose not to name (even
>Small Business Marketing Reading List
>This blog recently found itself on my computer screen: Top 5 books small business owners must read. Yea, I know, I’m stealing an idea, but it motivated me to share with you this recommended reading list for small business marketing. I hesitate to call this a Top 5 list because these are not necessarily the
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