All Your Marketing is Connected

Written on by in Advertising, branding, circle of life, Customer Experience, marketing multiplier, word of mouth

In my previous post on The Marketing Circle of Life I discussed how each piece of the small business marketing model must be assembled in a logical order and that all spots are reciprocally dependent on each other. Today we’re going to illustrate how each of the spots are interconnected. We’ll start by slightly revising

The Marketing Circle of Life

Written on by in Advertising, branding, Customer Experience, small business, word of mouth

To revisit an extended series I wrote last fall on the marketing multiplier effect, today I’d like to discuss the interconnectedness of all your marketing efforts. None of your marketing maneuvers operate independently of each other. You may treat them like they do, but they are all connected in what I call The Marketing Circle

reExperience Starbucks Project Archive

Written on by in reexperience starbucks, Starbucks

The reExperience Starbucks Project is a combined effort of Becky Carrroll at Customers Rock!, The Marketing Spot and the blogging community. Howard Schultz has promised to revive the Starbucks customer experience and we want to help. On this page you will find a compilation of all posts in the reExperience Starbucks Project.   The Marketing

Break From the Pack: Power To The Small Business Blogcast

Written on by in branding, Power to the Small Business, small business

Episode #5 of the internet show about small business marketing. Competing in a Copycat Economy Oren Harari says that most businesses live in Commodity Hell. Your products and services are quickly imitated by competitors large and small, and not just on a local level. Operating in a copycat economy means it’s harder to differentiate yourself,

>Weekend Marketing Reading: Final Cut

Written on by in Advertising, branding, Customer Experience, word of mouth

>Weekend Marketing Reading will be taking an undetermined hiatus. Even though there’s an argument about the actual existence of time, I’m needing more of it to complete a couple of projects. I’m working on a couple of other ventures, including a self-published book, and just need a little more time. The regular blog posts will

Get Slightly Famous: How to Become a Celebrity in Your Industry

Written on by in podcast, Power to the Small Business, press release, public relations, publicity, word of mouth

The internet show about small business marketing -Episode #4 Become a Celebrity in Your Field and Attract More Business with Less Effort. That’s the promise of Steven Van Yoder, author of Get Slightly Famous. Van Yoder has written a book about publicity, gaining credibility, and establishing your business as the authority in your particular industry.